If you’re considering a video strategy for your company, that’s great! 87% of marketing professionals use video as a marketing tool and 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018). But what style is most suitable for your company video? In this article, we will be looking at the pros and cons of animated videos and live action videos.

Live Action: Pros and Cons

Pros

It’s personal Live action videos put the viewer in the action with real people and real situations. For example, a bakery would not benefit from animation if they ought to showcase their delicious, fresh food. A focus on the quality of a tangible product (food items close-up at half-speed and fresh out of the oven) would serve their brand much better. It’s immersive Live action works especially well when you are demonstrating a specific process or product. Again, live action puts the viewers in the front seat of what is happening in the video, which works especially well with training videos; demonstrating how a process is done from start to finish in exact real-world detail. It’s faster Unlike animation, visual style does not need to be constructed from the ground up. Live action videos are constrained by the boundaries of reality, which can effectively streamline the idea process to get to the sole message of the video and will save you time and money.

Cons

Ideas can be restricted Going back to the last pro for live action, your imagination can be restricted if you wanted to include fairies and unicorns. In this case, animation’s raw potential of limitless creativity is your best option. Unique style can be lost If you plan on creating several videos for your company, live action does not have as much capacity as animation for brand identity. Depending on the message, a stylised animation would become recognisable to your brand for your audience over time.

Animation: Pros and Cons

Pros

Simple and stylised As mentioned in the last con for live action, animation has a lot more capacity to construct a style for your company and express your brand in a unique way. As well as this, animated videos are perfect for getting complex ideas across to your audience by boiling them down in quick-paced, simple animation. The only limit is your imagination Animation is very well suited for intangible products or services that do not concern the look, feel or taste. This could be something like an app or an e-service that may be difficult to demonstrate in real life. Companies would also benefit from animation if they want to display numbers and statistics in a simple, visual manner. Easier to edit Even though animation can be more time-consuming, it is so much easier to edit a cartoon person’s shirt from white to purple than post-produced live action footage. You may want to make slight changes like these months down the line, which can be a piece of cake for an animated video, whereas live action is near to impossible.

Cons

Slower, but liberating Animation is not a fast and easy solution as it needs to be built from scratch, fro the visual style, the backgrounds, characters and objects, and then movement to these scenes need to be applied. But these elements for animation hold a lot more control, and nothing is impossible.

Conclusion: Choose What’s Right for You

When it comes down to time and cost, no approach is superior. So it’s important to reflect on exactly what message you want to convey with your video, and you can always incorporate both if you can’t decide! Live action with motion graphics or animation can offer you the best of both worlds!