Whatever the reason why you’re taking a long absence and working remotely, it is absolutely possible to stay connected and visible with your clients and colleagues with the power of videos. We created this video as an example of how you and your company can be pertinent and responsive, whatever obstacles you may face. Videos are a great opportunity to build your brand by showing your company’s culture and what sets you apart from other businesses.
Here are a few examples of how videos can redefine how your company communicates: 1.) Eliminate the never-ending email thread Instead of writing about your products and services, show customers how they work in action through product demos. If you’re introducing a new product, use video to show customers how it works and what benefits it will provide. 2.) Make your infographs dynamic and eyecatching By enhancing your image with motion, it will naturally draw the attention of the human eye. So, for maximum engagement, you should get the audience interested with attractive animation and then keep them interested with surprising and informative content. 3.) Improve your click-through rate in emails Featuring videos in your emails can improve them in numerous ways. By embedding a video in your email, it increases the open rates by 5.6% and click-through rates by 96%. These videos need not be long or super informative, they can feature a simple message highlighting an upcoming sale or promotion, or even thanking your customers for their business. 4.) Reach clients without having to attend events Video allows you to reach all of your target audience regardless of demographics. Videos provide businesses with a means to deliver information in a quick, personalised manner. And the more creative you get with your messaging, the more likely it is that your videos will be shared by users from all different demographics. Of course, not everyone has the time, tools or skill set to create videos for their businesses, AV Signage are here to help with an extremely affordable video creation service. Get in touch with us today and redefine how your company communicates!